Online Marketing :: Quick Start Tips
The following tips were created for a BNI SEO and online marketing presentation. If you would like to download a copy of this in .pdf format click here – BNI SEO
Get a Website! A simple and effective website can be created for a very low cost and is an essential tool if you want to get serious about generating customers from the Internet. People must to be able to find you when they search for your name or business name.
Add Content! Written content is the most important element on your website. Take all of your brochures, mailers, talks, videos, speeches and marketing material and convert it into content for your website.
Add a Blog! Already have a website? Consider adding a blog directly to your website. Hire a professional or talk to your web designer. Installation is fast and inexpensive, and blogs are easy to use.
Get Some Photos! Get some good quality images of yourself and your business. You will want to add these to your website and other online profiles.
Create a Video! Turn your 60 second commercial into a video and upload it to Youtube. Also add it to your website and other online profiles.
Local Search! Google, Yahoo, and Bing all have a free place to create a profile for your business. Fill out these listings completely. The search engines use these profiles in their search results.
Online Reviews! Search for your business name and make sure you don’t have any negative reviews. Encourage happy customers to provide positive reviews directly at your Local Search pages.
Social Media! Create contact pages at Facebook and LinkedIn. These pages will help provide confidence in you and your business when people search the Internet for you. This is very common for new customers.
Advertise Online! If you only advertise one place online, it should be Google. You can cover your local geographic area with a small budget. This will guarantee that local people searching for the products and services you offer will find you.
Advertise Offline! Place your website address and key social media account url’s on your printed marketing material such as business cards and brochures.
Hire an Expert! Find an expert to help you with online marketing. Correctly done, budget spent on Internet marketing should provide a positive ROI.
Created for BNI Del Mar, California. ©2012 All SEO
